DESIGN + ART DIRECTION
CREATIVE LEADER
WHO I AM
Born in Asia and shaped in New York, my path has always followed ideas that connect. I began in advertising at Saatchi & Saatchi in KL and Singapore, learning how big thinking can move across cultures. At BBDO New York, I saw how craft, curiosity, and cultural fluency can turn even the simplest brief into something that resonates.
Today, my work centers on design that feels human. Ideas that don’t just perform, but live because they’re rooted in how people think, behave, and dream. I’ve led creative teams across disciplines and borders, building stories that help brands show up in ways that feel real, memorable, and alive.
Outside of work, I photograph the quiet (and not-so-quiet) moments that keep me grounded — street corners, good meals, and the everyday beauty in raising a little boy.
WHERE I’VE BEEN
-
EXECUTIVE CREATIVE DIRECTOR x HEAD OF DESIGN + ART DIRECTION
Led design and art direction at Havas New York after co-leading the Keurig account, bringing a forward-thinking approach shaped by real human insight. Worked closely with teams across several Havas agencies on campaigns that needed to work hard and feel honest. Whether it was pitching new business or pushing the work further, I focused on building ideas that were not just beautifully executed, but thoughtfully connected, creative that made sense to people, and meant something to them.
2025
THE MISSING ISSUE, US WEEKLY x THE HARRIS PROJECT
London International Awards '25, 1x Silver | 2x Bronze
INK OF DEMOCRACY, TIMES OF INDIA
Cannes Lions '25, 1x Gold & 2x Bronze
Spikes Asia '25, 1x Grand prix | 3x Gold | 1x Silver | 1x Bronze
Adfest '25, 1x Grande | 1x Gold | 2x Bronze
The Clios '25, 2x Gold | 1x Silver | 2x Bronze
The One Show '25, 3x Bronze
London International Awards '24, 1x Gold
D&AD '25, 3x Shortlist
Golden Award of Montreux '25, 1x Gold
Abbys '25, 6x Gold | 1x Red Abby | 3x Silver
Kyoorius '25, 5x Blue Elephant | 4x Baby Blue Elephant
Power of Print '24, Winner
2022
STAY AMAZING, NY PRESBYTERIAN
65th Annual New York Emmy Awards -
CREATIVE DIRECTOR
Co-led the corporate Citi account with a focus on rebuilding brand trust through thoughtful storytelling. The work was recognised with several creative effectiveness awards, highlighting both its strategic clarity and human-centered execution.2016
THE PROGRESS MAKERS, CITI
FCS Portfolio Awards, Gold, Silver and Bronze -
ASSOCIATE CREATIVE DIRECTOR
Contributed to a range of accounts at BBDO New York, including Gillette, Twix, and Hyatt Hotels, crafting creative that flexed across categories while staying rooted in insight, relevance, and thoughtful execution.2013
THE ANDAZ CODE, ANDAZ HOTELS
The One Show Design, Merit
Kinsale Shark, SilverLEFT TWIX vs RIGHT TWIX, TWIX
The Caples Awards, Bronze -
SENIOR CREATIVE DIRECTOR
Played a key role in the creative relaunch of Airtel, one of India’s largest telecom brands, contributing to a high-impact brand revival that earned industry recognition and multiple creative awards for its strategic clarity and cultural relevance.2011
ENDLESS GOODBYE, AIRTEL
Adfest, Bronze
GoaFest, Silver
Cannes Lions, Bronze -
SENIOR ART DIRECTOR
Contributed to high-profile, design-forward work for brands like Toyota, Tiger Beer, and Cadbury across the Kuala Lumpur and Singapore offices, earning creative recognition and, just as meaningfully, building lifelong friendships along the way.2010
HOW TO REMOVE, BREAST CANCER WELFARE ASSOCIATION
D&AD, Wood Pencil
The One Show, Merit
AdFest, 2 Bronzes
Spikes Asia, 2 Bronzes
Clio, Bronze
Cannes Lion, 1 Bronze & 1 Silver
Kancil, 2 Bronzes
London International, Gold
The Work, In-book
RADIANT, LUMINA
Cannes Lion, Shortlist
Cannes Design, Shortlist
Adfest, Silver
Kancil, Silver -
ART DIRECTOR
Won a design competition co-organized by British American Tobacco and Grey during my senior year of college, a breakthrough moment that opened the door to an opportunity with the agency.
BRANDS I’VE WORKED ON
GUINNESS
TIGER BEER
BEAM SUNTORY
ASAHI
ANDAZ HOTELS
JBL
TOYOTA
LEXUS
KEURIG DR. PEPPER
CADBURY
SNICKERS
GILLETTE
SHAKE SHACK
BRITISH AMERICAN TOBACCO
PROCTER & GAMBLE
WORK WITH ME
helloiamnaz@me.com
(646) 207 - 3925