DESIGN + ART DIRECTION
CREATIVE LEAD

WHO I AM

I’m a creative leader with roots in Asia and a career sharpened in New York, equal parts design devotee and art direction obsessive. The first half of my journey was spent in advertising, and somewhere along the way I was handed the keys to lead design and art direction. I fell head over heels and never looked back.

From Saatchi & Saatchi in Kuala Lumpur and Singapore, where I cut my teeth with some of the sharpest minds in the industry, to BBDO New York, where I worked alongside the global crème de la crème on campaigns that turned heads, I’ve spent my career at the intersection of craft, culture, and big ideas.

Having lived and worked across continents, I thrive on adapting to different perspectives and bringing them into the work. Design isn’t just what I do, it’s how I navigate the world.

Outside the office, I run a well-followed photography Instagram, which occasionally features things I eat, places I frequent and my son David.

WHERE I’VE BEEN

  • EXECUTIVE CREATIVE DIRECTOR x HEAD OF DESIGN + ART DIRECTION
    Co-led the Keurig account before moving to lead design and art direction at Havas New York. Worked on high-profile campaigns across several Havas agencies, winning important business pitches and major creative awards, while maintaining a high creative standard.

    2025
    INK OF DEMOCRACY, TIMES OF INDIA
    The One Show, Merit
    AdFest, Grand Prix, 1 Gold
    Spikes Asia, Grand Prix 1 Gold, 1 Silver & 1 Bronze
    Clio, 2 Golds, 1 Silver & 2 Bronzes
    Cannes Lion, 1 Gold & 2 Bronzes
    London International, 2 Golds

    2022
    STAY AMAZING, NY PRESBYTERIAN
    65th Annual New York Emmy Awards

  • CREATIVE DIRECTOR
    Co-led the corporate Citi account with a focus on restoring brand reputation. The initiative garnered several creative effectiveness awards, recognising both strategic impact and execution.

    2016
    THE PROGRESS MAKERS, CITI
    FCS Portfolio Awards, Gold, Silver and Bronze

  • ASSOCIATE CREATIVE DIRECTOR
    Contributed to a range of accounts at BBDO New York, including Gillette, Twix, and Hyatt Hotels, delivering creative work across diverse brand categories.

    2013
    THE ANDAZ CODE, ANDAZ HOTELS
    The One Show Design, Merit
    Kinsale Shark, Silver

    LEFT TWIX vs RIGHT TWIX, TWIX
    The Caples Awards, Bronze


  • SENIOR CREATIVE DIRECTOR
    Helped relaunch Airtel, one of India’s largest telecommunications companies, leading a successful brand revival that received industry recognition and several creative awards.

    2011
    ENDLESS GOODBYE, AIRTEL
    Adfest, Bronze
    GoaFest, Silver
    Cannes Lions, Bronze

  • SENIOR ART DIRECTOR
    Contributed to high-profile brands including Toyota, Tiger Beer, and Cadbury across the Kuala Lumpur and Singapore offices. The work received creative recognition, and along the way, forged lifelong friendships.

    2010
    HOW TO REMOVE, BREAST CANCER WELFARE ASSOCIATION
    D&AD, Wood Pencil
    The One Show, Merit
    AdFest, 2 Bronzes
    Spikes Asia, 2 Bronzes
    Clio, Bronze
    Cannes Lion, 1 Bronze & 1 Silver
    Kancil, 2 Bronzes
    London International, Gold
    The Work, In-book


    RADIANT, LUMINA
    Cannes Lion, Shortlist
    Cannes Design, Shortlist
    Adfest, Silver
    Kancil, Silver

  • ART DIRECTOR
    Won a design competition co-organised by British American Tobacco and Grey during my senior year of college, which led to being offered a position with the agency.

BRANDS I’VE WORKED ON

GUINNESS
TIGER BEER
BEAM SUNTORY
ASAHI

ANDAZ HOTELS
JBL
TOYOTA
LEXUS

KEURIG DR. PEPPER
CADBURY
SNICKERS
GILLETTE

SHAKE SHACK
BRITISH AMERICAN TOBACCO
PROCTER & GAMBLE

WORK WITH ME

helloiamnaz@me.com
(646) 207 - 3925