I started in advertising as a mainstream creative, but over time, I found myself drawn to the structure and intention behind brand design. That shift pulled me from big campaign thinking into the quieter discipline of building systems — and that’s where I found my real love. If you're curious, there's more of that thinking in the next tab.

A transparent, iridescent cube with a holographic appearance floating against a black background.
Black and white graphic poster for a youth summer event in New York City, June 9, 2025, with large text reading 'YOUTH SUMMIT 2025' and 'YOUNG YERS'.
Graphic design poster with abstract pastel-colored background of a cityscape, featuring a black block with white text inviting young New Yorkers to join a youth advisory board, requesting resumes and letters of interest via email by December 15th.
Black and white poster for the Youth Summit 2025 in New York City, featuring a large number 25, with bold white text reading 'You Op The Summit 2025' and event details on the sides.
Black and white poster with bold typography promoting the Youth Summit in New York City, June 2025, featuring large text "YOUTH SUMMIT 2025" and smaller details "NEW YORK CITY," "YOUTH SUMMIT 2025," and "THURSDAY JUNE 9."
Group of young women holding colorful balloons under a clear blue sky for an alliance member meet in May 2025.

YOUNG NEW YORKERS
”CATALYST OF CHANGE”
Creative Direction / Design Direction


Young New Yorkers is a nonprofit committed to helping young people move beyond the criminal legal system through restorative, art-based diversion programs. Their mission is rooted in the idea that justice can be reimagined — not as punishment, but as possibility.

The identity system brings this idea to life through the concept of "Redirecting Futures." Corners from the logotype became anchor points throughout the design — flexible, symbolic shapes that represent the turning points in a young person’s life. More than a visual toolkit, the system reflects a deeper belief: that creativity can move people forward.

a black-and-white image of a person playing an acoustic guitar on stage, with a microphone stand nearby.
Black background with a white diagonally oriented text that reads "YOUTHY UPY NGERS"
White baseball cap with a black geometric logo resting on a person's lap, who is wearing black jeans and holding the brim of the cap with their right hand.
Modern lobby with a reception desk made of marbled stone, a red geometric ceiling panel, and a wall with black and white lettering reading 'YOUNG YERS' repeated multiple times.
A hallway with red walls and a person wearing a face mask walking away from a door at the end of the corridor.

AIRTEL
”ENDLESS GOODBYE”
Creative Direction / Art Direction


I moved to Delhi for the Airtel pitch, which meant three months away from my girlfriend. We stayed connected the only way we could, constantly on the phone, from late-night calls to early morning check-ins.

When the first brief landed, promote Airtel’s new 3G calling feature, it felt personal. So we turned our story into the work: the ache of distance, the intimacy of a voice, and how staying connected makes saying goodbye a little easier.

The film struck a chord because it was real. A simple story about love, technology, and the small moments that carry us through.

P.S. We’re married now. And we have a little boy who loves hearing that story.

A detailed medical information sheet titled 'How to Remove a Breast.' The document provides instructions on breast removal and self-examination for breast cancer. The page contains multiple columns of text and includes logos at the bottom right corner.

BREAST CANCER WELFARE ASSOCIATION
”HOW TO REMOVE”

Person holding a black magazine titled 'The Missing Issue' with the subtitle 'Some Stories Deserve a Second Look' in white text, against a dark background.

US WEEKLY X THE HARRIS PROJECT
”THE MISSING ISSUE”
Design Direction / Art Direction


To challenge the stigma around substance misuse, Us Weekly partnered with the harris project to reframe decades of celebrity gossip through a new lens, one that reveals the often-overlooked link between substance use and underlying mental health conditions.

We worked closely with Us Weekly’s editorial teams — both print and digital — to craft a campaign that felt seamless and intentional across every touchpoint. Together, we revisited real headlines and stories, rewriting them with empathy and clinical insight to show the human experience behind the scandal.

I led the campaign’s design system, creating a visual language that carried through the special-edition print issue, digital features, and social platforms. The result was a nationwide release that sparked conversations about compassion, context, and how we choose to tell stories.

A black and white image of a magazine spread featuring a person with tattoos on their face and neck, resting their chin on their hand, with text about Aaron Carter's final days and coping with co-occurring disorders.
A black and white magazine spread featuring a close-up portrait of a woman's face with a serious expression, partially obscured by text on the left side.
Black and white magazine spread featuring a young man with dreadlocks, with text about rapper Juice WRLD's cause of death and recent overdose revelation.
Open magazine with black-and-white photo of a young man in profile wearing a black beanie, along with article titles about Avicii.
Black-and-white typographic poster with the text "THE" prominently displayed at the top in large font.
Black and white photo of a man with glasses, beard, and short hair, wearing a denim jacket, drinking from a plastic cup and looking at the camera.
Black and white magazine cover featuring a woman with wavy hair and makeup, wearing a cap, with the title "The Missing Issue" and the subtitle "Some stories deserve a second look."
Black and white cover of a magazine featuring a woman with long, wavy hair and intense gaze, with the headline "The Missing Issue" and the subtitle "Some stories deserve a second look."
Black and white cover of US Weekly magazine titled "The Missing Issue" featuring a man with light hair, wearing a white sweater, smiling with a hand on his chin, and a watch on his wrist.
Boxes of Sandalwood incense sticks with one box highlighted in a shadow, featuring a sandalwood logo and branding.
Close-up of a man wearing a beige shirt with a tag on the back that reads East Hampton Anchor Society, established 2021.
Black and white magazine cover featuring a portrait of a woman with earrings and a septum piercing. The text reads "The Missing Issue" with a subtitle "Some Stories Deserve a Second Look" and credits to US Weekly and The Harris Project.
Black and white cover of US Weekly magazine featuring a close-up of a person's face with one eye showing through their hand, and text reading "The Missing Issue" and "Some stories deserve a second look."
Black screen with a centered white stylized ampersand symbol.

THE ANCHOR SOCIETY
Design Direction / Art Direction


The East Hampton Anchor Society is a nonprofit devoted to enriching village life beyond the summer season. By thoughtfully repurposing underused spaces during the quieter months, they transform what would otherwise sit idle into hubs of culture, connection, and community. Their presence extends into a dedicated shop as well, creating a tangible point of gathering and support.

We reimagined their design system to embody that same spirit, confident, refined, and distinctly their own, built to resonate with both year-round residents and the benefactors who help sustain their mission.

Sand dunes with an anchor and compass logo in the center, with the text ‘ESTB 2021’ flanking the logo.
Two business cards from the East Hampton Heart & Honor Society placed on a blue surface. One card is white with black text, the other is blue with a logo and beige text.
A wooden chair with metal legs, a paper bag hanging from the backrest, and a tote bag with a logo, placed against a plain gray background.
Four white books with a large blue emblem on the cover that features the logo and name of East Hampton School Society.
A poster on a table with an image of Big Ben and a bottle of Tiger beer, displaying the text "Winning the World Over" in a circular pattern.

TIGER BEER
”WINNING THE WORLD OVER”
Creative Direction / Design Direction

Tiger Beer needed a simple yet impactful visual to highlight its strong international presence in major cities like London, Paris, and New York. To bring this vision to life, we designed a bold and imaginative image of a Tiger Beer bottle constructed from iconic landmarks representing each city. The final artwork became a striking and memorable symbol of the brand’s global reach, cultural relevance, and dynamic urban energy, capturing the spirit of Tiger Beer as a bold, world-embracing brand.

Outdoor advertisement sign featuring a large Tiger beer bottle graphic in front of a cityscape with tall buildings, with a circular blue and yellow slogan around the bottle that reads 'Winning the World Over'.
A digital advertisement for Tiger beer featuring an illustration of the Eiffel Tower with a large Tiger beer bottle in front, promoting winning the world with the slogan wrapped around the image, located in a subway or train station.
The image features the names of three cities, 'HAVAS', 'NEW YORK', and 'SAO', written in bold, white, geometric letters on a black background. The text is arranged in a dynamic, overlapping style.

HAVAS NYC
”HAVAS NYC SANS”
Creative Direction / Design Direction
Credit: Natasha Mozz, Typographer

Designed for internal use at Havas New York, this custom typeface was inspired by the sharp, angular geometry of the Havas logo. Built to bring cohesion across internal communications, the letterforms echo the rhythm of New York’s grid, energetic, unpredictable, and always moving. The result is a font that feels confidently modern, with just enough edge to keep it interesting.

Event poster with colorful gradient background, featuring black text in a modern, irregular font. Details for Summer Outing event: July 10th, 1-5pm at Brooklyn Crab, 24 Reed Street, Brooklyn, NY. The poster lists activities such as law games, team bonding, drinks and food, and good vibes.
Comparison of uppercase alphabet letters H, A, and F, illustrated with geometric lines and measurements indicating a 25-degree angle.
Red background with black stylized text reading 'Women of Havas Out + Allies Black to the Future'. The text features varying fonts and styles, some words underlined or crossed out.

THE TIMES OF INDIA
”THE INK OF DEMOCRACY”
Design Direction / Art Direction


In the 2019 Indian General Elections, one-third of eligible voters did not show up. That’s 300 million people who stayed home, driven by apathy, disillusionment, or a lack of urgency. To help shift this mindset ahead of the 2024 elections, we set out to transform a symbol of inaction into a powerful call to vote.

In India, every voter receives indelible ink on their finger — a mark of democratic participation. But in 2019, 7,500 litres of this ink went unused. We used that very ink to print full pages of The Times of India and The Economic Times during the 2024 elections. Just the ink left behind by 132 absent voters was enough to print a single page. In the end, 2.28 million pages carried not just the news, but a message: your vote leaves a mark.

LUMINA
”RADIANT”
Creative Direction / Design Direction

This concept explored the sensual chemistry between scent and emotion, using the layered glow of a candle as a visual metaphor for desire gradually building and blooming. Each layer of light radiates outward, mirroring how scent travels: subtle at first, then undeniable, awakening something instinctual, maybe even a little wild. The system pairs softness with heat, restraint with release, striking a balance between elegance and erotic energy. It was a joy to bring to life, and yes, months of very dedicated research were involved, all in the name of craft. Also, zoom in if you dare 😈

Pink wallpaper with a radial pattern of white silhouettes of dancers, centered around a luminous flame of a candle.
A pink background with a pattern of small white silhouettes of people in various poses, and a white candle with a glowing flame at the bottom center, with the phrase 'Release Your Inhibitions' at the top.
A lavender background filled with a detailed pattern of dancing figures radiates outward from the center. At the bottom, there is a white candle with a glowing flame. The top features the phrase 'Awaken Your Senses'.
A lit white candle on a teal background with a pattern of tiny dancing figures surrounding it, creating a radiant, mesmerizing effect.
Black and white wall art with decorative hand lettering containing inspirational quotes about home, values, and living.

ANDAZ HOTELS
”THE ANDAZ CODE”
Creative Direction / Design Direction


What began as a request for employee recognition posters turned into something more immersive. Instead of simply decorating a wall, we transformed a stairwell into a speakeasy-style entrance, turning a routine space into a moment of surprise and celebration. The concept not only energized the hotel’s culture but was adopted by other Andaz locations around the world. Along the way, it also picked up a few creative awards — proof that a small idea, well executed, can go a long way.

Black and white chalkboard wall with artistic hand lettering and decorative designs, featuring motivational quotes about encouraging people to share and love their homes.