I started in advertising, crafting ideas built to stand out. Over time, I became more drawn to what holds a brand together, the structure, the systems, the design thinking behind the message. That pull led me from campaigns to brand design, where clarity, consistency, and meaning live. If you’re curious about that approach, you’ll find more of it in the next section.

A transparent, iridescent cube with a holographic appearance floating against a black background.
Black and white graphic poster for a youth summer event in New York City, June 9, 2025, with large text reading 'YOUTH SUMMIT 2025' and 'YOUNG YERS'.
Graphic design poster with abstract pastel-colored background of a cityscape, featuring a black block with white text inviting young New Yorkers to join a youth advisory board, requesting resumes and letters of interest via email by December 15th.
Black and white poster for the Youth Summit 2025 in New York City, featuring a large number 25, with bold white text reading 'You Op The Summit 2025' and event details on the sides.
Black and white poster with bold typography promoting the Youth Summit in New York City, June 2025, featuring large text "YOUTH SUMMIT 2025" and smaller details "NEW YORK CITY," "YOUTH SUMMIT 2025," and "THURSDAY JUNE 9."
Group of young women holding colorful balloons under a clear blue sky for an alliance member meet in May 2025.

YOUNG NEW YORKERS
”CATALYST OF CHANGE”
Creative Direction / Design Direction


Young New Yorkers is a nonprofit that helps young people move beyond the criminal legal system through restorative, art-based diversion programs. Their mission reframes justice, not as punishment, but as possibility.

The idea of “Redirecting Futures” sits at the core of the identity. The logo’s corners act as anchor points, a metaphor for moments of redirection and transformation. From that form, a distinctive and flexible design system emerged, built to express change, progress, and hope.

a black-and-white image of a person playing an acoustic guitar on stage, with a microphone stand nearby.
Black background with a white diagonally oriented text that reads "YOUTHY UPY NGERS"
White baseball cap with a black geometric logo resting on a person's lap, who is wearing black jeans and holding the brim of the cap with their right hand.
Modern lobby with a reception desk made of marbled stone, a red geometric ceiling panel, and a wall with black and white lettering reading 'YOUNG YERS' repeated multiple times.
A hallway with red walls and a person wearing a face mask walking away from a door at the end of the corridor.

AIRTEL
”ENDLESS GOODBYE”
Creative Direction / Art Direction


I moved to Delhi to work on Airtel, spending three months apart from my then-girlfriend. Our connection survived through late-night calls and early-morning check-ins.

When the brief arrived to promote Airtel’s new 3G calling feature, it felt personal. We translated our own experience into the campaign: the ache of distance, the intimacy of a voice, and how staying connected makes goodbyes easier.

The film resonated because it was real, a simple story of love, technology, and the moments that carry us through.

P.S. We’re married now, with a little boy who loves hearing this story.

A detailed medical information sheet titled 'How to Remove a Breast.' The document provides instructions on breast removal and self-examination for breast cancer. The page contains multiple columns of text and includes logos at the bottom right corner.

BREAST CANCER WELFARE ASSOCIATION
”HOW TO REMOVE”

Person holding a black magazine titled 'The Missing Issue' with the subtitle 'Some Stories Deserve a Second Look' in white text, against a dark background.

US WEEKLY X THE HARRIS PROJECT
”THE MISSING ISSUE”
Design Direction / Art Direction


To challenge stigma around substance misuse, Us Weekly partnered with The Harris Project to reframe celebrity gossip through a lens that highlights the often-overlooked connection between substance use and mental health.

I led the design system, working closely with Us Weekly’s editorial teams across print and digital to create a seamless, intentional campaign. We revisited real headlines and stories, rewriting them with empathy and clinical insight to show the human experience behind the scandal.

The campaign spanned a special-edition print issue, digital features, and social platforms, sparking nationwide conversations about compassion, context, and the way stories are told.

A black and white image of a magazine spread featuring a person with tattoos on their face and neck, resting their chin on their hand, with text about Aaron Carter's final days and coping with co-occurring disorders.
A black and white magazine spread featuring a close-up portrait of a woman's face with a serious expression, partially obscured by text on the left side.
Black and white magazine spread featuring a young man with dreadlocks, with text about rapper Juice WRLD's cause of death and recent overdose revelation.
Open magazine with black-and-white photo of a young man in profile wearing a black beanie, along with article titles about Avicii.
Black-and-white typographic poster with the text "THE" prominently displayed at the top in large font.
Black and white photo of a man with glasses, beard, and short hair, wearing a denim jacket, drinking from a plastic cup and looking at the camera.
Black and white magazine cover featuring a woman with wavy hair and makeup, wearing a cap, with the title "The Missing Issue" and the subtitle "Some stories deserve a second look."
Black and white cover of a magazine featuring a woman with long, wavy hair and intense gaze, with the headline "The Missing Issue" and the subtitle "Some stories deserve a second look."
Black and white cover of US Weekly magazine titled "The Missing Issue" featuring a man with light hair, wearing a white sweater, smiling with a hand on his chin, and a watch on his wrist.
Black screen with a centered white stylized ampersand symbol.

THE ANCHOR SOCIETY
Design Direction / Art Direction


The East Hampton Anchor Society is a nonprofit that enriches village life beyond the summer season. By activating underused spaces during quieter months, they transform idle areas into hubs of culture, connection, and community — extending even into a dedicated shop that serves as a gathering point.

We reimagined their design system to reflect that same spirit: confident, refined, and unmistakably their own. The system was crafted to resonate with year-round residents and the benefactors who sustain their mission.

Sand dunes with an anchor and compass logo in the center, with the text ‘ESTB 2021’ flanking the logo.
Two business cards from the East Hampton Heart & Honor Society placed on a blue surface. One card is white with black text, the other is blue with a logo and beige text.
A wooden chair with metal legs, a paper bag hanging from the backrest, and a tote bag with a logo, placed against a plain gray background.
Boxes of Sandalwood incense sticks with one box highlighted in a shadow, featuring a sandalwood logo and branding.
Close-up of a man wearing a beige shirt with a tag on the back that reads East Hampton Anchor Society, established 2021.
Black and white magazine cover featuring a portrait of a woman with earrings and a septum piercing. The text reads "The Missing Issue" with a subtitle "Some Stories Deserve a Second Look" and credits to US Weekly and The Harris Project.
Black and white cover of US Weekly magazine featuring a close-up of a person's face with one eye showing through their hand, and text reading "The Missing Issue" and "Some stories deserve a second look."
Four white books with a large blue emblem on the cover that features the logo and name of East Hampton School Society.
A poster on a table with an image of Big Ben and a bottle of Tiger beer, displaying the text "Winning the World Over" in a circular pattern.

TIGER BEER
”WINNING THE WORLD OVER”
Creative Direction / Design Direction

Tiger Beer wanted a visual that conveyed its global presence in cities like London, Paris, and New York. We created a bold, imaginative image: a Tiger Beer bottle constructed from iconic landmarks of each city. The artwork became a striking symbol of the brand’s global reach, cultural relevance, and dynamic urban energy, embodying Tiger Beer as a bold, world-embracing brand.

Outdoor advertisement sign featuring a large Tiger beer bottle graphic in front of a cityscape with tall buildings, with a circular blue and yellow slogan around the bottle that reads 'Winning the World Over'.
A digital advertisement for Tiger beer featuring an illustration of the Eiffel Tower with a large Tiger beer bottle in front, promoting winning the world with the slogan wrapped around the image, located in a subway or train station.
The image features the names of three cities, 'HAVAS', 'NEW YORK', and 'SAO', written in bold, white, geometric letters on a black background. The text is arranged in a dynamic, overlapping style.

HAVAS NYC
”HAVAS NYC SANS”
Creative Direction / Design Direction
Credit: Natasha Mozz, Typographer

For internal use at Havas New York, we designed a custom typeface inspired by the sharp, angular geometry of the Havas logo. The letterforms reflect the rhythm of New York’s grid, energetic, unpredictable, and always in motion. The result is a font that feels confidently modern, with just enough edge to keep it distinctive and engaging across internal communications.

Event poster with colorful gradient background, featuring black text in a modern, irregular font. Details for Summer Outing event: July 10th, 1-5pm at Brooklyn Crab, 24 Reed Street, Brooklyn, NY. The poster lists activities such as law games, team bonding, drinks and food, and good vibes.
Comparison of uppercase alphabet letters H, A, and F, illustrated with geometric lines and measurements indicating a 25-degree angle.
Red background with black stylized text reading 'Women of Havas Out + Allies Black to the Future'. The text features varying fonts and styles, some words underlined or crossed out.

THE TIMES OF INDIA
”THE INK OF DEMOCRACY”
Design Direction / Art Direction


In the 2019 Indian General Elections, one-third of eligible voters didn’t show up, 300 million people driven by apathy, disillusionment, or a lack of urgency. For the 2024 elections, we aimed to turn inaction into a powerful call to vote.

In India, every voter receives indelible ink as a mark of democratic participation. In 2019, 7,500 litres of that ink went unused. We repurposed it to print full pages of The Times of India and The Economic Times during the 2024 elections. Just the ink left by 132 absent voters could print a single page. In total, 2.28 million pages carried not just the news, but the message: your vote leaves a mark.

LUMINA
”RADIANT”
Creative Direction / Design Direction

This concept explored the chemistry between scent and emotion, using the layered glow of a candle as a visual metaphor for desire unfolding. Each layer radiates outward, mirroring how scent travels: subtle at first, then undeniable, awakening something instinctual and wild. The system balances softness with heat, restraint with release, elegance fused with erotic energy. Months of meticulous research 😈 brought the concept to life, every detail crafted to resonate.

Pink wallpaper with a radial pattern of white silhouettes of dancers, centered around a luminous flame of a candle.
A pink background with a pattern of small white silhouettes of people in various poses, and a white candle with a glowing flame at the bottom center, with the phrase 'Release Your Inhibitions' at the top.
A lavender background filled with a detailed pattern of dancing figures radiates outward from the center. At the bottom, there is a white candle with a glowing flame. The top features the phrase 'Awaken Your Senses'.
A lit white candle on a teal background with a pattern of tiny dancing figures surrounding it, creating a radiant, mesmerizing effect.
Black and white wall art with decorative hand lettering containing inspirational quotes about home, values, and living.

ANDAZ HOTELS
”THE ANDAZ CODE”
Creative Direction / Design Direction


What began as a request for employee recognition posters became something immersive. We transformed a stairwell into a speakeasy-style entrance, turning a routine space into a moment of surprise and celebration.

The concept energized hotel culture and was adopted by other Andaz locations worldwide. Along the way, it earned several creative awards, proof that a small idea, well executed, can have a big impact.

Black and white chalkboard wall with artistic hand lettering and decorative designs, featuring motivational quotes about encouraging people to share and love their homes.